Whether it’s a new movie or the latest runway show during fashion week, Buzznet wants to know what the user thinks and less what the critics are saying. Buzznet users take a great deal of pride in being an individual and enjoy having the ability to express themselves freely, and without fear of scrutiny. The level of importance that individuality has for Buzznet users became very apparent after the site underwent some renovations.
One change in particular caused a lot of consternation within the Buzznet community; the change was renaming “Friends” and calling them “Followers.” A user, who goes by the name “Futile Assayer,” illustrates the general consensus of the Buzznet community on the change when he wrote: “What made Buzznet (for me and the people I've talked to) different from most other social networking sites was the emphasis on community and how we all managed to make friends as opposed to gain followers. I apologize if I sound rude but this concept of ‘followers’ is, to put it bluntly, quite pathetic in its attempt to gain a farcical audience. The people I've met on Buzznet are not the sort I could ever categorize in the same idea of ‘followers’ on Twitter etc..”
Buzznet employees responded to this complaint by saying: "We had this same issue when we renamed 'buzzwords' to "tags". There were compelling arguments for each, but ultimately certain terms just become like "industry standard", and you want to use common language that everyone immediately gets."
Should Buzznet return to the term "friends" or stick to the industry standard term of "followers?" Is it more important to stick with a term that is considered industry standard or to use a term that the site's users prefer?
